If you’re thinking of setting up a yoga studio or setting yourself up as an instructor to share the benefits of yoga, then you’ll have to bear in mind that running any business – whatever its type – requires not just dedication and commitment, but also a level of hard-headedness. In short, if you don’t already have it, you’ll need to develop a commercial awareness.
There are many sides to running a business. Before starting one up you need to have fully researched what you’re getting yourself into – do you know what to expect from the industry you’re stepping into? Do you think you know what it will take to make your business a success? Are you ready to budget a business on a weekly or even daily basis in order to cover costs you’ll accrue and, after this, make a living?
When thinking about this it’s important to consider your numeracy abilities. Do you regularly use a calculator? Do you struggle with mental arithmetic? If you’re wanting to start a business and could do with brushing up on your numeracy first, you need to address this.
Marketing and advertising is a critical component in the commercial world. You must get the message out there that you exist and connect with exactly the sort of clients you want when you do so. How can you best do this? Nowadays, the Internet tends to be a first port of call; for instance, setting up accounts and advertising on social media sites such as Facebook and Twitter. You’ll also need a main online presence – a website. Here you’ll be able to outline exactly what you’re all about, what services you provide people and enable clients to review what you’ve done for them (positive online reviews are invariably becoming extremely powerful marketing tools).
Last of all, though; don’t forget that we – Healthy Mind & Body – are here. We’re committed to our aim of spreading the benefits of yoga for all, and want to see an ever increasing number of yoga instructors and studios out there in which they can work. If we can help you in any way, we will – so just get in contact with us. With our several years’ background in supplying yoga products, delivering yoga therapy and treatments and operating in the holistic market in general, we’re well placed to aid you in your journey to setting up a yoga business.
If you have any questions, please visit our contact page and send us an email. A member of our team will be in touch with you soon after.